About
Only 1 in 10 Americans eat enough fruits and vegetables, and most fall even further short on fiber. We built NOORA to close that gap.
Made in North Carolina.
NOORA Blends are produced in North Carolina. We are a team of people who have dedicated our entire careers to studying, developing, and producing the best foods possible.
With NOORA Functional Blends, everything from ingredients, to packaging, to processing technology was chosen with care to produce a food product that we are proud of, that we eat ourselves, and that we are excited to share with friends and family.
Made to move with you.
Noora Blends are for people who want real nourishment to fit seamlessly into their day.
Each Blend is designed to be as flexible as your life. Eat them straight. Swirl them into yogurt or oatmeal. Blend them into a smoothie. Pack them for a hike, a long travel day, or a busy stretch of meetings when a proper meal feels out of reach.
We find these Blends to be endlessly flexible.
Made to support your rhythms.
Nourishment shouldn't be precious or complicated.
It should meet you on the trail, at the airport, between calls, or on a quiet morning when you need something grounding and good.
We'd be honored to be part of your day.
Frequently asked questions
Do I need to refrigerate my NOORA Functional Blends?
These pouches are shelf stable before opening and safe at room temperature, but many people prefer to eat them cold.
Although the products are safe at room temperature, the quality will suffer if they are kept in hot temperatures (as in a car on a summer day) for long periods of time.
If you don't consume the whole pouch, the rest should be refrigerated after opening.
Can I feed these to my children?
These are formulated for adults. Check with your doctor before feeding them to children.
Are these pouches travel-friendly?
Yes, these pouches are very travel friendly. They are under 3.4 oz, are shelf stable, and are easy to add into luggage.
Will these treat a medical condition?
No. Fruits, vegetables, and fiber are well-established parts of a healthy diet, and that's what these products are built around.
The names of our Blends describe the ingredients and focus of each blend, but are not a medical claim. NOORA products are food, not a supplement or a treatment for any condition, and they're not a substitute for medical advice. If you have a health condition, check with your doctor about how these fit into your diet.
What are NOORA Functional Blends exactly?
These are a blend of fruit purees, juices, sweet potato puree, and superfood ingredients. They are somewhere between a smoothie and a food and can be eaten as a snack or used as a fruit and nutrient-forward condiment.
How much fiber should I be eating?
The Recommended Daily Intake (RDI) for fiber is 28g (about 25g for women and 38g for men). About 95% of Americans do not eat enough fiber. Fiber has a role in preventing chronic disease and helping us to feel our best.